Understanding major donors
A guide to prospect research for Australian fundraisers
By Charlotte Grimshaw, Molly Masiello and Conor McCarthy
☙ Understanding major donors through prospect research is essential to success in consistently raising major philanthropic gifts. ❧
This guide by three of Australia’s most experienced specialists offers a wealth of practical advice on effective prospect research. It contains an overview of best practice, a comprehensive guide to Australian research resources, and advice on the role of research in major gift fundraising.
Publisher: Fundraising Research & Consulting
About the authors
Charlotte founded FR&C in 2003, specialising in prospect and donor research, donor development and major gift/prospect management consultancy.
Previous work in the UK included senior positions at Greenpeace UK and the Royal Shakespeare Company. For Greenpeace International she worked as Regional Fundraising Consultant for the Asia-Pacific region.
Molly joined FR&C in 2014 and brings a wealth of experience in the higher education sector. She specialises in prospect research and management, data analytics, and database management.
She held prospect research positions at the California Institute of Technology in Pasadena, California, as well as the University of Sydney. Prior to her positions in the fundraising space Molly spent 10 years as a librarian, working at the Los Angeles Public Library and the State Library of Western Australia.
Conor McCarthy joined FR&C as Managing Director Australia in 2011 and now works as a consultant at the company. Since joining, he has worked with over one hundred clients from various not-for-profit organisations in areas as diverse as the arts, education, welfare, the environment, healthcare, and human rights.
He previously worked in prospect research and management roles at the University of Technology, Sydney (UTS) and the University of Sydney.